Lansing, Michigan - For decades now, word of mouth has become the preferred method to acquire referrals for home- and business-based contract services. When you need your roof repaired, what is the first thing you do? Most likely, you will ask around the office, or talk to your family members members and pals, right? It likely comes as no surprise, than, that as we've allowed technology to basically replace the need to ask around, now we can simply go online, do a quick search for customer reviews, and forthwith, third party sites including Yelp! or Angie's List pop up one after the other, making it simple for you to receive the referrals you have to locate the services you are trying to find. Which is why it is so important, as company owners and contractors, to ensure you keep every one of your customers content, and when an issue appears - which it will, it is unavoidable - that you do everything in your capacity to resolve it. Why? Since your future sales depend on it.



By default, we now expect things to be accessible with the tap of a button, so we can get what we have to get, and get out quick. As technology-dependent as we have become, convenience is constantly king. And that's not necessarily a bad thing, or a great thing. It merely is. But with that comes responsibilities, and new methods of customer communication now need to co exist with the person to person interactions that we've utilized for so long, which will never go away. Some ways you can make sure you're making the most of your customer reviews is to:

1. Make sure your customer reviews are front-and-center on your own website. In case you do not have a website, now's the time to get one. As soon as you have a web site, make sure that your customer reviews are a highlight of your homepage. In case you liked this article as well as you want to be given more details with regards to stainless steel wall shelf kindly visit our own internet site. This gets prospective customers at ease, and shows previous customers you care about what they need to say.
2. Occasionally, the least likely candidate will be your finest ambassador. Use your social networks!
3. Sign up and claim your profile on Yelp! Even though this one may sound a bit convoluted, Yelp can be among the easiest ways to round up reviews to post in your site. In doing so, you have essentially opened up a open forum to allow your customer to speak openly and without bias.
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5. Reach out to past and current clients via email in order to develop insight and feedback regarding your services. Email marketing has continued to be among the most effective ways to follow up with previous customers regarding their experience with your organization. Reaching out to them can also show them you care, not just about the sale itself, but about what they have to say.
6. Optimize your Google profile for search engines (kind of secondary, but inter-related) Google is an incredibly under-utilized tool for business owners to optimize their SEO rankings and also connect with clients. It may not be the most beloved social network about, but optimizing your Google profile can put you one step ahead of your competition.

Keep in mind that the more knowledge you get from your customers, the more knowledgable you will become about them. The value there's kind of self explanatory, but nonetheless, it's worth saying. To learn more about Commercial Roofing Services in Michigan sees Superior Services RSH.